Subaru 4x4 range performs better than other leading 4x4 brands. So we created a tongue-in-cheek national radio campaign, featuring dead-pan comedian and actress Diane Morgan (A.K.A Philomena Cunk). Listeners were made to feel like they’re eavesdropping in on real emergency rescue phone call conversations.
The campaign drove traffic to a microsite where we gave people the evidence they needed to compare the Subaru range to other ‘so-called’ 4x4 brands and helped them make a more sensible decision.