How do we get people to switch off their TV’s and get off their sofa’s to do the DIY on a bank holiday weekend? We spoil their favourite TV programmes of course.
Each ad took on different genres such as property, comedy, sport and film.
The ads simply showed a tub of Ronseal paint urging the audience to stop watching the telly and simply get on with some of their overdue DIY projects. These were followed up by personalised VOD ads.