Working closely with Dentsu Creative New York, six out of eight scripts of ours made it to the final shortlist. This particular script was the front-runner. Production was in full flow until everything suddenly collapsed Wolf on Wall Street style. That's not meant to sound bitter, that's just what actually happened.
We’ve been busy cooking up a soup-er suite of idents for Heinz sponsoring ITV National Weather. Here’s a taster of what will be running throughout the year. Catch them whilst they’re still hot.
We also made a saucy suite of idents for Heinz & HP sponsoring ITV National Weather too.
Florette had two products that really divided their customers. One had a sweeter taste and the other was much bolder in flavour. In this 30 second TV ad we see two sides with unique leaders settle their differences out on the field.
In this campaign we showcased Foxy going on many wild adventures to discover inspiration for his beloved Bingo fans.
The clever people at Pilkington have invented a special type of glass that prevents birds from crashing into windows.
Salad can be boring. So we created a fun tongue-in-cheek print campaign that was a bit more in your face.
How do we get people to switch off their TV’s and get off their sofa’s to do the DIY on a bank holiday weekend? We spoil their favourite TV programmes of course.
Each ad took on different genres such as property, comedy, sport and film.
The ads simply showed a tub of Ronseal paint urging the audience to stop watching the telly and simply get on with some of their overdue DIY projects. These were followed up by personalised VOD ads.
‘Tis the season to create some festive idents for H.Samuel and Sky Cinema that relate to some of the biggest Christmas films ever made – Die Hard, Elf and Love Actually. And yes, Die Hard is a Christmas film #YippeeKiYay
We created two Christmas ads that featured bucket loads of lovely reactions that we all recognise when we give a perfect Christmas gift.
People were growing tired of seeing Foxy as a dancing pied piper. The brand simply needed a step change that kept alive the fun Foxy has with his community of players.
We created a campaign that highlighted this community and made Foxy more relatable, with a partnership with the hugely popular TV series Friends.
In these suite of idents, we see Foxy in various sitcom style scenarios hanging out with his friends and having fun.
In 24-hours we created a stunt that cut through the rest of the noise during the Global Climate Strike protests taking place in the UK. The Emmeline Pankhurst stunt (In Manchester’s St. Peter’s Square) picked up media attention by the likes of The Guardian, BBC and Greenpeace as climate strikers stopped in their droves to take a photo of the stunt. Not only did it get a mention on the Campaign website, but it was also shortlisted to be displayed as part of an exhibition held at the Tate Modern.
Purdy make handcrafted paintbrushes that are unlike any other in the market. To highlight the same care for quality, we treated these print ads as though they were for a luxury, high-end item, such as an expensive watch or designer handbag. This helped us gain massive standout in the sector and media, where our competitor’s ads, like their products, weren’t as well crafted.
Subaru 4x4 range performs better than other leading 4x4 brands. So we created a tongue-in-cheek national radio campaign, featuring dead-pan comedian and actress Diane Morgan (A.K.A Philomena Cunk). Listeners were made to feel like they’re eavesdropping in on real emergency rescue phone call conversations.
The campaign drove traffic to a microsite where we gave people the evidence they needed to compare the Subaru range to other ‘so-called’ 4x4 brands and helped them make a more sensible decision.
People were growing tired of seeing Foxy as a dancing pied piper. The brand simply needed a step change that kept alive the fun Foxy has with his community of players.
So we created a series of ads that show Foxy introducing new players to his growing ‘Foxy Fabulous’ community and discovering their tails.
We also created summer and winter versions that were adaptable to fit all the different bingo offers throughout the year.
PureGym believes that everybody can be incredible, regardless of their level of ability. We summed this up as ‘We bring the kit. You bring the incredible’. The ads show ordinary equipment, such as the humble exercise bike, against a backdrop of energetic workouts with people from all walks of life and their own motivations.
We worked closely with PureGym’s in-house team to develop a fully integrated campaign that ran across TV, print, digital and social, CRM, in-club and a range of other recruitment communications. The social arm of this campaign proved to be so successful, Facebook use it as a benchmark of how best to promote brands on their platform.
Only savvy people know that they can buy and sell their tech at MusicMagpie. These two ads compared how different people go about buying and selling their tech and highlight that choosing to use MusicMagpie is a bit of a no-brainer.
27 classes, over 50 pieces of gym kit and 34 real PureGym members. We worked with renowned photography Martin Brent to create a huge gallery of shots to be used across all PureGym comms.
Harley don't send Christmas cards, they send their festive wishes through the medium of revs. Made in just 72 hours our festive e-card gained 150,096 YouTube views, 809 likes and 916 shares over the week leading up to Christmas. It also gained attention from various blogs including, The London Egotist, The Minneapolis Egotist, The Inspiration, Adweek and many more.
WKD wanted us to bottle their wicked sense of humour and showcase it for the hugely popular TV show (well, at that time) The Only Way Is Essex. The series of ads used lots of gags that fans of the show would recognise. Sadly, we had to watch a few episodes to know all about them. Shut up!
We created an ad that made the salad a hero.
BASF needed a campaign that set them apart from their competitors. So we threw away category norms and opened the stage to the real farmers in its advertising. This campaign championed real-life trials taken by real farmers who compared BASF products against their usual products, under real farm conditions.
We shot the campaign across the UK in all weather conditions with photographer Dan Prince.
This campaign set a whole new benchmark that others could only try to follow.
As part of the ‘When your car can’t, Subaru can’ campaign we created a series of print ads that ran in The Daily Telegraph. Each one pokes fun at the pointless features found in other 4x4s.
We playfully took over the weather and puzzle pages in The Daily Telegraph to reinforce the idea that Subaru 4x4s are perfectly made and designed to tackle adverse weather conditions.